From media budgetto verified results.
Meta Ads, Google Ads, and sponsored placements inside AI assistants — planned around your release moment, run in accounts you own, and reported against one number we agreed on before any budget moved.
Three channels, one buying discipline.
Each channel reaches people in a different posture — scrolling, searching, asking. We pick the mix from what your moment needs, not from what we would like to sell.
Meta Ads
Instagram and Facebook, where the clips already live. Reels-first creative, audiences built from your existing signals, and budgets that follow the formats that actually hold attention.
launches, releases, and retargeting the audience clipping has just reached.
Google Ads
Search, YouTube, and Performance Max, for the demand you have already created. Intent-led structure, exclusion lists maintained weekly, and no spend on queries that only look like your audience.
capturing the search a release or a campaign triggers, and defending your own name.
AI search ads
Sponsored placements where people now ask instead of search: ads inside ChatGPT, Google’s AI Mode, Microsoft Copilot — and the next assistant that opens to advertisers. Availability changes by market and by month, so we tell you what is bookable today, and we test it before we scale it.
being the answer when someone asks an assistant for something you do.
Clipping earns it. Paid media compounds it.
Run together, the two disciplines feed each other. The clips that survived the authenticity check are creative that has already proven it can hold a feed — so they become the ads. And the audiences clipping reached organically become the retargeting pools paid media builds on.
How clipping works- Proven clips become the ad creative — no guessing which hook works.
- Organic reach becomes the retargeting pool.
- One report, one measurement window, organic and paid stated separately.
Four steps, one accountable number.
Goal and number
We start from what a result is worth to you — a stream, a sign-up, a sale, a booked call — and agree the one number the campaign answers to, plus the measurement window and the source of truth it will be checked against.
Build
Account structure, tracking, and creative. Conversions are wired to your own data before the first euro moves, and creative is cut from material that has already worked — often the clips.
Launch and optimize
Budgets start small and move on evidence: the formats, audiences, and queries that produce the number get more; the rest is cut weekly, in the open.
Verify and report
Platform-reported results are matched against your source of truth before they reach the report. What does not reconcile is stated as such — not rounded up.
A result only counts when it reconciles.
Ad platforms grade their own homework. Each one claims the conversions it can see, on its own attribution window, and the sum of those claims is routinely larger than what actually happened.
We treat reconciliation the way we treat authenticity in clipping: as a reporting obligation. Platform numbers are matched to your source of truth — your analytics, your CRM, your store — and the report states what was counted, on which window, and where the platforms and your data disagree.
What we count
- Conversions reconciled to your source of truth
- Cost per verified action, on the agreed window
- Incremental lift, where a holdout can be run
- Search share on your own name
What we discard
- View-through claims with no click and no reconciliation
- The same conversion claimed by two platforms
- Invalid and bot clicks flagged by the platforms
- Results outside the agreed window
Your accounts. Your data.
Campaigns run in ad accounts, pixels, and analytics properties that belong to you. We are granted access; we do not hold the keys. If we stop working together, nothing leaves with us — not the history, not the audiences, not the learnings the algorithms have banked.
Media budget is billed by the platforms, to you. Our management fee is scoped per engagement on the strategy call — not from a rate card.
Tell us what a result is worth.
Start with the strategy call: the number, the window, and the channel mix — before any budget is committed.